360 Studio – Our feature packed Virtual Tour CMS
360 Studio is our hosted virtual tour platform with a content management system, built for larger projects and tours that need updating regularly. Edit scenes, hotspots, branding and navigation yourself, track engagement, and create new versions of a tour without a new shoot, for a platform licence from £150 a year.
- From £750
- No travel charges in mainland UK
- DBS-checked photographers
What 360 Studio lets you do
A virtual tour is only useful while it is accurate. 360 Studio puts editing in your hands: rename or reorder scenes, add or change hotspots, swap a logo after a rebrand, adjust colours and fonts, set the starting view and publish, all in a browser with no developer involved. Add colleagues as collaborators on individual projects and password-protect anything internal.
Analytics and integrations
Built-in analytics show visits, the most-viewed scenes and the most-opened hotspots, and the tour connects to your own Google Analytics for attribution. An accessibility widget gives visitors control over font size, spacing and contrast, and the viewer supports keyboard control and screen readers.
Cost
A 360 Studio tour starts from £750 to build, priced on the number of scenes, and the licence, from £150 a year depending on the size of the tour, covers hosting, the editor, analytics and support. For smaller projects and single locations that will not change, a standard bespoke tour is usually the better fit: built offline, supplied for your own website, with no ongoing fee. If you have existing 360 images from any camera, we can build them into a Studio tour too.
What the CMS includes
The tools clients use most, all available from day one.
Scenes
Add, rename, reorder or remove scenes as your building changes, and set the opening view of each.
Hotspots
Text, images, galleries, video, links and PDFs, with custom icons, unlimited and editable at any time.
Branding
Logo, colours, fonts and navigation style, changed in minutes after a rebrand.
Multiple tours
Duplicate a tour for a different audience, sector or language, reusing the same scenes.
Access control
Password protection for internal tours and collaborator access for colleagues and agencies.
Analytics and accessibility
Built-in stats, Google Analytics integration and an accessibility widget for every visitor.
From capture to a tour you control
Included with every bespoke tour, with onboarding for your team.
- 1
Capture
We photograph your spaces, or you upload 360 images from any camera.
- 2
Build
Scenes, navigation and branding are set up in 360 Studio, with hotspots for text, images, video, PDFs and links.
- 3
Onboard
A short onboarding session shows your team how to edit scenes, hotspots and branding, add collaborators and read the analytics.
- 4
Keep it current
Update the tour whenever your building changes, create new versions for different audiences, and password-protect anything internal. Your licence covers hosting, the editor, analytics and support for the year.
Examples & Insights
Flexible, accessible, future-proof, and the best value to boot. These tours look fantastic, offer outstanding value for money, and let you add unlimited hotspots, giving you complete control over the experience.
Business listings with photos and a virtual tour are twice as likely to generate interest as listings without them.
Google, 2015The institution's own website is the most-used resource for prospective students: 91% use it and 88% find it helpful.
Ruffalo Noel Levitz, 202572% of home buyers agree that a 3D tour gives them a better feel for a space than static photos.
Zillow, Consumer Housing Trends Report 2024, 2024What it costs
360 Studio tours start from £750 to build, priced on the number of scenes, plus a platform and hosting licence from £150 a year. They suit larger projects and tours that need regular updates. Smaller, single-location projects suit a standard bespoke tour from £350 with no ongoing fee.
- Professional 360 photography of every scene
- Branded interface, navigation and unlimited hotspots
- Hosted on 360 Studio with the content management system
- Analytics, collaborators and password-protected versions
- Duplicate the tour for new audiences, sites or languages
- Platform and hosting licence from £150 a year
What our clients think of 360 Studio
Hear from clients past and present about their experience with our Virtual Tour CMS. From schools to pharmaceutical companies, our platform empowers users to update and adapt their virtual tours whenever needed, without relying on us for changes. It’s a simple, flexible solution that saves both time and budget.
The CMS has been really easy to use and flexible to all the spaces we’ve included. We’re so pleased with the virtual tour. It’s good to know how easy it will be to make updates and changes, as I know there will be changes and updates to how we use our facilities in the future! An added benefit was being able to share the virtual tour with my CEO/Director, prior to publication, and to be able to add navigation points, direction arrows and additional content; films, links and more.Helen MooreTreloars School & College
One of the things we love most is how easy the platform is to use. Editing is straightforward, and the ability to make instant updates or create multiple tours at no extra cost gives us so much flexibility. It’s been great to have such control over our content without needing any technical expertise.Holly ApplebeeThe Duke of York's Royal Military School
360 Virtual Tours have been an excellent partner. They were incredibly efficient in capturing high-quality shots of our school for the virtual tour, completing the project swiftly. Their CMS platform is user-friendly and boasts a wealth of features, enabling us to create a far more engaging and informative virtual tour than we could have achieved previously.Sarah-Jane BarkerFarringtons School
Frequently asked questions
Can’t find the answer you’re looking for? Just get in touch, or even better, book a video consultation.
Is there a subscription for 360 Studio?
Yes, a modest one. 360 Studio hosting, the editor, analytics and support are covered by a platform and hosting licence from £150 a year, depending on the size of the tour, on top of the one-off cost of building it, which starts from £750. Studio suits larger projects and tours that need regular updates. For smaller projects and single locations we build a standard bespoke tour from £350, a different style of tour supplied for you to host with no ongoing fee, with changes made by us on request.
Can we add our own 360 images to a tour?
Yes. You can upload new scenes shot on any 360 camera, replace scenes as rooms change and create new tours from your existing assets.
Can more than one person edit a tour?
Yes. Add colleagues as collaborators on individual projects, which suits marketing teams, multi-site organisations and agencies managing tours for clients.
Should we choose a standard bespoke tour or 360 Studio?
Choose 360 Studio, from £750 plus a licence from £150 a year, for larger projects, campuses and multi-building sites, or any tour your team will want to update regularly. Choose a standard bespoke tour, from £350, for smaller projects and single locations that will stay as they are: it is built offline, supplied for your website and carries no yearly fee. Both start with the same photography; they are different styles of tour and we will recommend the right one for your building.
Who you are working with
Page reviewed by the 360 Virtual Tours team, October 2026
- Since 2008
- Virtual tours for Oxford and Cambridge colleges, Airbus, Netflix, the NHS and hundreds of schools, care homes and businesses
- Real photographers
- Full-frame DSLR 360 capture and Pro3 LiDAR Matterport scanners, never one-shot cameras
- CAA-registered drone pilots
- Fully insured, with risk assessments and airspace permissions handled for you
- DBS-checked photographers
- Used to schools, nurseries, hospital wards, laboratories and care homes, working around pupils, residents, patients and timetables
- No travel charges
- Anywhere in mainland UK, from Dundee to Dulverton, with overseas projects quoted individually
- A named project manager
- One contact from first enquiry to launch, and after it goes live
Find out more about our Content Management System - 360 Studio
Got a question regarding our platform? Get in touch to schedule an online demonstration with one of our team.