Brainkind Neurological Centre York 360 Virtual Tour

, ,

Brainkind support people living with acquired brain injuries and other neurological conditions in the UK to access the best specialist rehabilitation available. In early 2024, Brainkind opened their brand new centre in York, a state of the art facility designed from the ground up to provide specialist neurobehavioural assessment and post-acute rehabilitation for people with a non-progressive acquired brain injury.

Brainkind’s team was excited to introduce their newest building to the world, and they believed a 360 virtual tour was the perfect way for people to truly understand its spaces, technology, and design practices. We were thrilled when the marketing team chose us from a pool of providers to bring this vision to life.

We dedicated a day to photographing over 35 individual spaces at the center, ensuring comprehensive coverage for the tour. In addition to ground-based 360 scenes, we utilised our drone to capture an impressive aerial perspective, setting the stage for the virtual tour. Once shot, the next stage involved editing the imagery to ensure each shot provides the very best representation of the space.

Ultimate Flexibility

The virtual tour was meticulously crafted using our very own virtual tour editor platform. What sets our editor apart is its unparalleled flexibility, granting the Brainkind team complete control over their project. This means they have the freedom to make edits whenever necessary, ensuring the tour reflects the latest developments in the building.

The marketing team took full advantage of this capability by incorporating over 200 individual hotspots throughout the virtual tour. These hotspots are rich with content, including text, images, and even videos featuring the York-based team explaining their processes and work practices. What’s more, these hotspots can be updated in real-time as the building evolves, allowing for content additions and adjustments based on user feedback.

Equipped with access to project analytics, the team can also gain valuable insights into usage patterns such as scene views and hotspot clicks. This data-driven approach enables them to make informed decisions for further enhancing the tour’s effectiveness and user experience.