Cancer Research UK Cambridge Institute Virtual Tour

The Cancer Research UK Cambridge Institute is one of the largest cancer research facilities in Europe. They bring together biologists, clinicians, chemists, engineers and computer scientists to help understand, prevent and treat cancer. We shot, edited and designed this amazing virtual tour showing the process a sample will take through the facility. Take your own journey through the lab and see how some of the biggest questions in cancer research are being answered.

This tour has been developed to help show the important work that goes on not just in this lab, but in labs throughout the country for Cancer Research UK. Each scene features multiple information points describing the work being carried out, combining both full screen and pop-out information points to differentiate between general and item specific processes. The tour was then wrapped up in a tour skin in keeping with CRUK branding guidelines.