Virtual Tours for Schools, Colleges, & Universities
Virtual tours that help prospective students and parents explore your school, college or university before they visit. Built on 360 Studio for Education, updatable by your team, and used by institutions from Oxford and Cambridge colleges to primary schools.
- From £750
- No travel charges in mainland UK
- DBS-checked photographers
Why schools and universities commission virtual tours
Open days reach the families who can travel on the day. A virtual tour reaches everyone else: international applicants, parents comparing shortlists in the evening, and students who want to see the boarding house or the labs before they commit. In RNL's 2025 E-Expectations survey, 77% of college-bound students had used a virtual tour and 65% said one made them more likely to apply.
Which format suits a school?
Most schools choose a tour on 360 Studio: branded, with hotspots for subject information, admissions links and video, hosted by us and editable by your marketing team for a platform licence from £150 a year. Larger campuses often add an interactive map or an aerial 360 as the starting point. If you only need a walkthrough of one building, a Matterport tour is quicker and cheaper.
Shooting around school life
We shoot in term time with pupils and staff present or during holidays for empty spaces, whichever you prefer, and our DBS-checked photographers are used to working around timetables, safeguarding rules and drone restrictions over school sites. Education tours are usually larger projects built on 360 Studio, so they start at £750 and are priced on the number of scenes and buildings, with no travel charges in mainland UK.
What an education tour includes
Everything a marketing or admissions team needs to keep the tour current across admissions cycles, commercial lettings and international recruitment.
360 Studio for Education
Edit scenes, hotspots and branding yourself, duplicate the tour for a commercial-hire or international version, and give departments their own access.
Interactive hotspots
Subject information, admissions links, staff videos and prospectus PDFs, attached to the room they belong to and updatable at any time.
Custom interfaces
From a single primary school to a multi-campus university, the navigation is designed so any space is a couple of clicks away.
Accessible by design
Keyboard control, screen-reader compatibility and an accessibility widget for font size, spacing and contrast, meeting public-sector expectations.
Built-in calls to action
Book an open day, download the prospectus or apply now, fixed to the interface so there is always a next step.
Flexible starting points
Begin from an illustrated map, an aerial 360 or straight in reception. Term-time or holiday shoots, whichever suits the school.
Standard bespoke or 360 Studio?
Both start with the same photography, but they are different styles of tour, built and navigated differently, and they suit different projects.
Standard bespoke tour
Built offline by our team as a finished, self-contained tour and supplied for your website, intranet or kiosk. Content is fixed at launch and we make any later changes for you. Best for smaller projects and single locations, with no yearly fee.
- From £350, no ongoing fee
- Best for smaller projects and single locations
- Hosted on your site or ours
- Changes made by us on request
360 Studio tour
A different style of tour, hosted on 360 Studio, our platform with a content management system. Your team edits scenes, hotspots and branding, duplicates the tour for new audiences and reads the analytics. Best for larger projects and anything that needs updating regularly.
- From £750, plus a platform and hosting licence from £150 a year
- Best for larger projects and campuses
- Edit it yourself whenever things change
- Analytics, collaborators and password protection
From first message to live tour
Four steps, one named contact, and a clear price before anything is booked.
- 1
Quote
Tell us about the building and what the tour is for. A clear, no-obligation price, with no travel charges anywhere in mainland UK.
- 2
Plan
We agree the scene list, navigation and hotspot content with you. Our preparation checklist gets each space camera-ready.
- 3
Shoot
A photographer captures each scene on full-frame DSLR kit, five to ten minutes per scene. Drone 360s and still photography can be added on the same visit.
- 4
Build and launch
Every scene is individually edited and built into your branded tour on 360 Studio for Education. You review a draft, we refine it, then it goes live with editing access and a short onboarding for your team. Allow one to four weeks depending on the size of the campus.
Virtual Tours for Schools, Colleges, & Universities
Recent school, college and university tours. Each one is live, so you can see how hotspots and navigation work for an education audience.
77% of college-bound students used a virtual tour or virtual reality experience while researching institutions, and 84% of them found it helpful.
Ruffalo Noel Levitz, 202565% of prospective students said taking a virtual tour made them more likely to apply to that institution.
Ruffalo Noel Levitz, 2025The institution's own website is the most-used resource for prospective students: 91% use it and 88% find it helpful.
Ruffalo Noel Levitz, 2025What it costs
Priced on the number of scenes and buildings. Education tours are usually larger projects built on 360 Studio so your team can keep them current, which is why they start from £750; the platform and hosting licence is from £150 a year. Aerial 360s, interactive maps and still photography are optional extras.
- Professional 360 photography of every scene and building
- Branded interface with campus navigation, maps or an aerial start
- Unlimited hotspots for subjects, admissions, video and prospectus PDFs
- Hosted on 360 Studio for Education with a content management system
- Analytics, collaborators and password-protected versions
- No travel charges in mainland UK
Testimonials
See what schools, colleges, and universities think of our virtual tours. Clients often tell us how much they value the flexibility of our platform, and how it helps them showcase facilities, engage prospective students, and present their campuses in a way that really stands out.
One of the things we love most is how easy the platform is to use. Editing is straightforward, and the ability to make instant updates or create multiple tours at no extra cost gives us so much flexibility. It’s been great to have such control over our content without needing any technical expertise.Holly ApplebeeThe Duke of York's Royal Military School
The CMS has been really easy to use and flexible to all the spaces we’ve included. We’re so pleased with the virtual tour. It’s good to know how easy it will be to make updates and changes, as I know there will be changes and updates to how we use our facilities in the future! An added benefit was being able to share the virtual tour with my CEO/Director, prior to publication, and to be able to add navigation points, direction arrows and additional content; films, links and more.Helen MooreTreloars School & College
360 Virtual Tours have been an excellent partner. They were incredibly efficient in capturing high-quality shots of our school for the virtual tour, completing the project swiftly. Their CMS platform is user-friendly and boasts a wealth of features, enabling us to create a far more engaging and informative virtual tour than we could have achieved previously.Sarah-Jane BarkerFarringtons School
Frequently asked questions
Can’t find the answer you’re looking for? Just get in touch, or even better, book a video consultation.
Our location is large, with many academic areas. Will a virtual tour still work?
Yes, we can design custom overlays that work like mini-sites, bringing all your location tours together under one unified interface. This setup allows for advanced features such as introduction videos, micro-pages for individual subject areas, and Google Maps integration. It’s the perfect way to present your full campus or multiple sites under one umbrella, creating a cohesive experience that feels more like a virtual open day.
What is a virtual tour for schools, colleges, or universities?
An education virtual tour is an interactive 360 experience that allows prospective students and parents to explore your campus online. It’s designed to show your facilities, classrooms, and outdoor spaces while reflecting your school’s branding and ethos. Our tours help you engage visitors before they ever step on site, building trust from the first web visit.
Why should our school or college have a virtual tour?
A virtual tour helps you reach a wider audience, especially those who can’t visit in person. It supports admissions, open days, and marketing campaigns by giving a realistic sense of your environment. Many schools now use virtual tours as a key part of their digital strategy to increase enquiries and improve engagement.
How much does a school, college, or university virtual tour cost?
Pricing is based on the number of 360 scenes required. Smaller tours often cost under £1,000 , while full-campus projects with multiple buildings are quoted individually. We provide transparent pricing, and you can request our education sector pricing guide to estimate your project.
Can we update our virtual tour ourselves?
Yes. When your tour is built with our 360 Studio CMS , you can easily update hotspots, upload new media, or create additional tours for different purposes such as sixth form recruitment or boarding introductions, all without needing technical knowledge.
Can we include videos or student interviews in our virtual tour?
Absolutely. You can add embedded videos, such as welcome messages from staff or students. This creates a more personal and authentic experience for prospective families exploring your school or campus online.
How long does it take to produce a virtual tour for a school?
Most education projects take two to four weeks from the photography shoot to delivery. We work around your term times to minimise disruption, and we always schedule filming at convenient times.
Do you work with schools across the UK?
Yes. We have produced tours for schools, colleges, and universities across the UK, including institutions such as The Perse School, Kew College Prep, Farringtons School, Sparsholt College, and many more. We also travel internationally for educational projects.
Is a virtual tour suitable for open days and admissions events?
Yes. Many schools use their virtual tour as a digital extension of their open days. You can share it on your website, in marketing materials, or via QR codes at events to give families a more interactive experience.
Who you are working with
Page reviewed by the 360 Virtual Tours team, October 2026
- Since 2008
- Virtual tours for Oxford and Cambridge colleges, Airbus, Netflix, the NHS and hundreds of schools, care homes and businesses
- Real photographers
- Full-frame DSLR 360 capture and Pro3 LiDAR Matterport scanners, never one-shot cameras
- CAA-registered drone pilots
- Fully insured, with risk assessments and airspace permissions handled for you
- DBS-checked photographers
- Used to schools, nurseries, hospital wards, laboratories and care homes, working around pupils, residents, patients and timetables
- No travel charges
- Anywhere in mainland UK, from Dundee to Dulverton, with overseas projects quoted individually
- A named project manager
- One contact from first enquiry to launch, and after it goes live
Virtual tours for schools, colleges and universities: the buyer’s guide
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