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360 Virtual Tours for Care Home and Retirement Villages

Help families see your home before they visit. Bespoke 360 tours and Google Street View tours for care homes, retirement villages and hospices, photographed with residents in mind. Street View tours from £350 and bespoke 360 tours from £700, with no travel charges in mainland UK.

  • £700 to £5,000, quoted on the plan
  • No travel charges in mainland UK
  • DBS-checked photographers
Signature senior living virtual tourRipon show home google tourThe vale 360 virtual tours

Why families look for a virtual tour first

Choosing care is often urgent, emotional and done at a distance by adult children. A tour of the bedrooms, lounges, dining room and garden lets a family shortlist with confidence and arrive at a visit already reassured. In TrustedCare's 2023 review of more than 50,000 UK care enquiries, nearly two thirds came through digital channels, with the operator's own website the single biggest source.

Bespoke tour or Google Street View?

A bespoke tour is branded, focuses on the areas you choose and carries hotspots for care types, activities, menus and staff introductions. A Google Street View tour puts the home on Google Maps and your Business Profile. Groups with several homes usually standardise on one format across the estate.

Shooting around residents

Our DBS-checked photographers are used to working in care settings: quiet, unobtrusive, scheduled around mealtimes and activities, and careful about privacy and consent. A typical home is photographed in two to three hours.

What’s included

What a care home tour includes

Everything a care marketing team needs, whether for a single home or an operator with dozens of sites.

Show the right areas

Bedrooms, lounges, dining, gardens and specialist suites. You choose the scenes; we advise on what families look for.

Branded to your home

Logo, colours and navigation matched to your website, so the tour feels part of your brand rather than a plug-in.

Accessible for every visitor

Adjustable text size, spacing and contrast, keyboard control and screen-reader support, for relatives of every age.

Information hotspots

Care types, room sizes, activities, menus and fees information, attached to the room they belong to and editable with the optional CMS.

Easy updates

Refurbished a lounge or opened a new wing? Update text and hotspots yourself through the optional CMS, and we add the new scenes without a new build.

Analytics

See which rooms families look at most and where they click, and feed it back into your enquiry handling.

How it works

From first message to live tour

Four steps, one named contact, and a clear price before anything is booked.

  1. 1

    Quote

    Tell us about the building and what the tour is for. A clear, no-obligation price, with no travel charges anywhere in mainland UK.

  2. 2

    Plan

    We agree the scene list, navigation and hotspot content with you. Our preparation checklist gets each space camera-ready.

  3. 3

    Shoot

    A photographer captures each scene on full-frame DSLR kit, five to ten minutes per scene. Drone 360s and still photography can be added on the same visit.

  4. 4

    Build and launch

    Every scene is individually edited and built into your branded tour. You review a draft, we refine it, then it goes live. With the optional CMS added, there is editing access for your team. Allow one to four weeks depending on size.

Examples

Care home virtual tour examples

We’ve created bespoke virtual tours for Care Homes, Retirement Villages, Retirement Apartments and many more care facilities.

Signature Senior Living Pembroke House Virtual Tour virtual tour Bespoke 360
Signature Senior Living Pembroke House Virtual TourCare homes
View case study
The Red House Ripon, Google Show Home Virtual Tour Google Street View
The Red House Ripon, Google Show Home Virtual TourProperty & show homes
The Vale Luxury Retirement Apartments Virtual Tours virtual tour Bespoke 360
The Vale Luxury Retirement Apartments Virtual ToursCare homes
View case study
Enterprise Retirement Living Mount Battenhall 360 Virtual Tours virtual tour Bespoke 360
Enterprise Retirement Living Mount Battenhall 360 Virtual ToursCare homes
View case study
Facts and figures
80%+

More than 80% of people looking for care say online reviews are extremely or very important when choosing a care home; carehome.co.uk now hosts over 400,000 verified reviews, 95% written by friends and family.

carehome.co.uk press release, 2025
16,566 care homes, ~441,000 residents

There are around 16,566 care homes in the UK, home to roughly 441,000 residents, so most families are choosing between several local homes online before they ever visit.

carehome.co.uk, compiled from ONS, Public Health Scotland, Social Care Wales, Department of Health NI and Skills for Care data, 2024
2x

Google Business Profile listings with photos and a virtual tour are twice as likely to generate interest as those without.

Google, 'The power of media-rich map listings', 2015
Pricing

What it costs

From £700 per tour

Bespoke 360 tours start from £700 and most fall between £700 and £5,000, priced on the number of scenes and the interface design, so larger tours cost proportionately less per scene. You get a clear quote before anything is booked. The CMS is an optional extra quoted with the tour, there is no ongoing cost of any kind, the interface is designed entirely around your brand, and they suit small and large sites alike. All prices exclude VAT.

Not sure this is the right service? Compare all our virtual tour services.

  • Professional 360 photography of every scene
  • Branded interface with your logo, colours and navigation, built to WCAG 2.2 AA
  • Unlimited hotspots: text, images, galleries, video, PDFs and links
  • An optional CMS: your team edits text, hotspots and scenes and publishes, with version history
  • No licence and no yearly fee: the tour is yours. Multi-location pricing for groups with several sites
  • No travel charges in mainland UK

Three real tours, three price bands

Every bespoke tour is quoted on the plan. These three show what the bands look like in practice; open each one and judge it for yourself.

£700 to £1,500

A single building, designed around you

One site, a branded interface designed from scratch, hotspots for text, images and links, display options and a phone-first layout. A CMS can be added as an option.

The Pearl Exchange, BudeA charity space with a custom interface and a find-the-stars sticker hunt

£1,500 to £2,500

A more advanced interface

Custom navigation that tells a story, rich points of interest with questions, galleries and documents, a text version and a full set of accessibility settings.

Cancer Research UK Cambridge Institute8 rooms in three stages, 29 points of interest and 19 questions from the scientists

£2,500 to £5,000

A whole site, several ways in

An aerial 360 and an illustrated map as alternative ways to explore, a guided tour, areas with their own colour, the client's own descriptions of every space, drone photography and audiences.

Giggleswick School34 spaces in seven areas, with three ways to explore and a guided tour

Larger projects
Whole campuses with every boarding house, tours with languages and audiences, and sites that need a Signposted visitor map are quoted on the plan, beyond the top band.
Several locations
Groups with more than one site, such as nursery chains, care groups, holiday parks and multi-campus colleges, get multi-location pricing: the sites are photographed as one planned route and the price per site comes down.
What moves the price
The number of scenes, the complexity of the interface, drone work, still photography and extras such as an illustrated map. Travel in mainland UK is never charged. All prices exclude VAT.
Testimonials

Serving the UK & Overseas Since 2008

We've been lucky enough to travel to some amazing locations for even more amazing clients. We have stamps in the passport for China, Costa Rica, Malaysia, The Philippines, India, The USA and of course, all over Europe.

My company has used 360 Virtual Tours for filming at 12 of our properties. The service is friendly, professional and the virtual tours are of the highest quality. I’m very happy to recommend them.David FairleySignature Care Homes
I must say that I was very happy with the overall experience, from the quote, prices, time of response. You’ve been really professional, and it is amazing value for money. I would definitely recommend!Camille LevasseurL'oscar London
We were delighted with the service provided by 360 Virtual Tours from the very start. We were on quite a tight schedule and the team made every effort to meet our deadline, which they did without a hitch. The process from beginning to end was communicated exceptionally and the end results far exceeded our expectations!Jessica FurlongLuna Students
FAQs

Frequently asked questions

Can’t find the answer you’re looking for? Just get in touch, or even better, book a video consultation.

How much does a care home virtual tour cost?

Google Street View tours start from £350 and bespoke 360 tours from £700, rising with the number of rooms and any extras such as drone scenes of the grounds or still photography. Care groups with several homes receive multi-site pricing.

Which rooms should a care home tour include?

Typically the entrance and reception, a show bedroom, lounges and dining rooms, gardens, and any specialist spaces such as a cinema, salon or therapy room. Families want to picture daily life, so communal areas matter as much as bedrooms.

Can residents appear in the tour?

Only with consent. We usually photograph communal areas when they are quiet, and we can blur faces where needed. Our photographers are DBS checked.

Can the tour go on Google Maps as well as our website?

Yes. We can produce a Google Street View tour that appears on your Google Business Profile, a bespoke branded tour for your website, or both from a single visit.

Why 360 Virtual Tours

Who you are working with

Page reviewed by the 360 Virtual Tours team, October 2026

Since 2008
Virtual tours for Oxford and Cambridge colleges, Airbus, Netflix, the NHS and hundreds of schools, care homes and businesses
Real photographers
Full-frame DSLR 360 capture and Pro3 LiDAR Matterport scanners, never one-shot cameras
CAA-registered drone pilots
Fully insured, with risk assessments and airspace permissions handled for you
DBS-checked photographers
Used to schools, nurseries, hospital wards, laboratories and care homes, working around pupils, residents, patients and timetables
No travel charges
Anywhere in mainland UK, from Dundee to Dulverton, with overseas projects quoted individually
A named project manager
One contact from first enquiry to launch, and after it goes live
Free download

Virtual tours for care homes and retirement living: the buyer’s guide

What families look for, dignity on the shoot, which format, what it costs and a preparation checklist. Enter your email and the PDF opens straight away.

Interested in working together?

Get in touch to discuss your next care home virtual tour project

No obligation. No travel charges anywhere in mainland UK.

Why choose us