A match-day map that knows where the queues are
Forty thousand people, fifteen minutes, and everyone heads for the nearest bar. Signposted puts the seating plan on every supporter's phone with a live status on every outlet: busy here, quiet two blocks along, and a button that walks them there, turn by turn, read aloud if they want it. Stewards set it with a six-digit code, your EPOS or footfall sensors can set it automatically, the ops room sends alerts that land on every phone, and if the worst happens one switch turns the whole map into an exit guide.
- Live busyness on every bar and kiosk
- Routes, alerts and an emergency mode
- Your seating plan as the map
What supporters get
Everything a stadium app does for the venues that do not want to build one.
Live busyness and a quieter one nearby
Every bar, kiosk and toilet block shows quiet, steady, busy or closed, updated within a minute. When somewhere is busy the card offers the nearest quiet one of the same kind, with the route. That is the feature that moves a crowd.
It learns your pattern
Every status set during a phase is remembered. After a few fixtures the page predicts on its own: "usually busy at half time, learned from 11 match days", and the builder can copy the learned pattern into the typical-busyness grid with one click.
Turn-by-turn along the concourse, spoken if you like
Draw the concourse and the walkways once and every place gets a route from where the supporter is standing: they pick the gate they came in by, tap the plan or scan a sign, and the route draws itself, "head along the walkway for 60 m, then turn left at the bar", with the distance, the walking time and a Read aloud button.
Alerts, notices and the emergency mode
Car Park B full, Gate C closed, the fan zone reopening at full time: posted from the builder or the staff link, shown on the map and sent as a push alert to every phone that opted in. The emergency switch turns the map red, dims everything except the exits and first aid, and routes every phone to its nearest exit with your instruction on screen.
Offers on the quiet outlets, with a sponsor line
A bar manager with no queue posts "two for one for the next twenty minutes" from the staff link. It appears as a tag on the pin and in the quieter-nearby suggestions, and expires on its own. The live notices can carry a sponsor name and link if a partner is paying for the match-day page.
Ask: "where is the nearest quiet bar?"
A question box that understands plain English, finds the nearest place of that kind that is not busy and routes to it. Works on the phone with no account; with an AI key in your account it answers anything on the page, including your own notes and opening times.
Meet up with the rest of your group
One tap starts a meet-up with a five-letter code. Friends who open it see each other on the plan and can drop a "meet here" pin everyone routes to. Nothing is stored beyond the day, and no accounts are needed.
"You are here" signs, codes and ticket links
The builder prints a sign for every gate, pillar and lift lobby with its own QR code, so a scan opens the map with the position already set. Your Wi-Fi sign-on page can do the same for the access point the phone joined. Ticket links open on the right block with the away-supporter page chosen.
Works with no signal, and as a kiosk
The page, the plan and the places are stored on the phone the first time it opens, so the map still works when the network gives up at kick-off. Kiosk mode turns a touchscreen at the ticket office into the same map, resetting itself when nobody is using it.
See it on Avon Arena at half time
Avon Arena is a fictional 40,000-seat ground built on its own seating plan. The demo has a match clock: before kick-off, half time and the final whistle each with their own statuses, notices and offers, and an emergency drill button so you can see the exit mode without alarming anyone.
Open the stadium demoTry the staff linkNo sign-in needed. On the demo the staff link changes the page only on your own phone.
Busy here, quiet two blocks along
Pins glow red, amber or green. The card shows the status, who set it and how long ago, the notice from the ops room sits over the map, and a busy outlet offers a quieter one nearby with a tap.
- Statuses clear themselves after a set number of minutes, so nothing goes stale
- Typical busyness per phase as the fallback, set by you or learned from past fixtures
- Pick the gate you came in by, tap the plan or scan a "you are here" code, and every place gets a route along the concourse
Turn by turn, read aloud, or just ask
Tap Directions on any place, say which gate you came in by (or tap the plan, or scan a sign) and the route draws itself along the concourse with the distance and time. Steps lists the turns with a Read aloud button. The Ask box answers "nearest quiet bar" or "where are the accessible toilets" and routes there.
- Distances in metres from the scale of your plan
- Meet-up codes so a group can find each other on the plan
- Alerts bell to opt in to notices from the ops room
One switch, every phone points at an exit
Switched on from the builder or the staff link with your own wording. The page turns red, the bars and kiosks dim, the gates and first aid stay lit, and every phone gets a route to its nearest exit and a push alert. Switch it off and the match-day page comes straight back.
- Evacuate or shelter-in-place wording, yours to set in advance
- Scheduled notices for the things you know are coming: gates opening, last trains, the car park closing
A bar manager taps one button
Every site has a staff link and a six-digit code. The person behind the bar opens it on their own phone, finds their outlet and taps quiet, steady, busy or closed, or posts an offer. No accounts, no app, no training.
- Filter by category so a steward only sees the gates
- Post a notice or change the phase from the same screen
One screen for the whole ground, and what it has learned
The Live tab shows every outlet, the phase, the notice, the offers and the schedule, with an API key so your EPOS, footfall sensors or Wi-Fi analytics can post a level or a 0 to 100 score per outlet. The Insights tab shows which outlets are busiest in each phase and at each hour of the week, and what supporters searched for and could not find, which is where the next sign belongs.
- Oracle Simphony, Zonal, Tevalis, Lightspeed and the rest connect through their integrator or a Zapier-style tool
- Reads are cached at the edge, so forty thousand phones polling costs one request
Print a "you are here" sign for every gate
The Signs tab makes a printable sign for each place with its own QR code, in your colours with your crest. A scan at Gate D opens the map already standing at Gate D, so the first route is right. Add NFC tags to the same spots if you like; they carry the same link.
- Home, away, accessible and hospitality audiences with their own to-do lists
- QR code on tickets, wristbands and signs, and the address never changes
Live by the first home game
The map and the plan take a day. The live layer starts with the staff link and grows into the EPOS feed when you are ready.
- 1
Upload the seating plan
Any JPG or PNG from your ticketing provider or architect, around 4000 pixels wide. Drop the pins for gates, blocks, bars, kiosks, toilets, first aid and the accessible platforms, draw the concourse, and tell it how wide the plan is in metres so routes have real distances.
- 2
Set the typical busyness
Three phases such as before kick-off, half time and final whistle, with a level for each outlet. Shown as "usually" and used when there is no live status yet; replaced by what the page learns.
- 3
Share the staff link and print the signs
One link and a six-digit code for stewards and bar managers. They tap a status; supporters see it within a minute. Print the signs pack for the gates and pillars.
- 4
Connect your data (optional)
Give the API key to your EPOS or sensor integrator. Levels or scores per outlet, notices, offers, the phase and the emergency switch can all be set by machine.
Other places people visit
The same builder with a template for each.
Frequently asked questions
Can’t find the answer you’re looking for? Just get in touch, or even better, book a video consultation.
Where does the busyness data come from?
Three places, and you can use all of them, and the page learns from whichever you use: every status set during a phase feeds a tally, so after a few fixtures it predicts the pattern itself. Staff set it from the staff link with a six-digit code. The typical profile you set per phase is shown as "usually" and fills in when nothing live has been set. And integrations post levels or scores through the API key: EPOS transactions per till, footfall or queue sensors, Wi-Fi analytics, or a Zapier-style tool in between. Every status carries who set it and when, and expires after the time you choose.
How do the alerts reach supporters?
Web push. A bell on the map lets a supporter opt in once; from then on notices, scheduled notices and the emergency instruction arrive as a normal phone notification even when the page is closed. It works on Android and desktop as it is, and on iPhone once the page has been added to the home screen, which the page explains when the bell is tapped. Nobody needs the store, and we hold no phone numbers or emails for it.
What does the emergency mode actually do?
One switch in the builder or on the staff link, with your own wording and a choice of evacuate or stay-put. The map turns red, every pin except the exits and first aid dims, the supporter's nearest exit is named at the top with a route to it, the notice is pushed to every opted-in phone, and the match-day content, offers and meet-ups are hidden until you switch it off. It is a tool for your safety officer's existing plan, not a replacement for the PA, the stewards or the signage; the demo has a drill button so you can rehearse it.
How does "where I am" work indoors?
Three ways. A "you are here" QR or NFC code at a gate or pillar opens the page at that spot. The Wi-Fi sign-on page can pass the nearest place for the access point the phone joined. And the supporter can simply tap the plan. If you give the plan two reference points on the real map, GPS positions are mapped onto the plan too, which works outside and around the concourse at most grounds, and the plan gets a "Directions in Google Maps" button for the journey there.
Will it cope with a full stadium opening it at kick-off?
The page is static files on a global CDN and the live status is read through the same CDN with a short cache, so a stadium full of phones polling once a minute reaches our servers a few times a minute, not tens of thousands. The map tiles come from a service built for exactly that, and uploaded plans are cached on the phone.
What about supporters with no signal?
The first time the page opens it stores itself, the plan and the places on the phone, so the map keeps working when the network is saturated. Live statuses and notices update whenever a connection comes back. We recommend the QR code on the ticket and in the pre-match email so the page is opened before the crowd arrives.
Can we use our own aerial photo or a view from each block?
Yes. The plan can be any image, so a drone photograph of the ground with the pins on it works as well as a drawn seating plan, and each block can carry a 360 photograph of the view from the seats, opened from the card. We photograph both; see the quote box below.
Does it replace our app?
For wayfinding, queues, alerts and notices, yes, and without the download, the store listings or the yearly rebuild. Ticketing, cashless payment and loyalty stay in whatever you use now; Signposted links out to them from the page.
What is coming next?
Multiple plans per site with a floor switcher for arenas and exhibition halls; event profiles so one page can switch between a match and a concert layout; crowd-sourced "how busy is it?" taps from supporters themselves; and auto-translated audiences for visiting fans. The sites using it shape the order.
Do visitors need an app?
No. The page opens in any phone browser from a QR code or a link, with no download or sign-up. To-do list ticks are remembered on the visitor's phone.
Can we change it ourselves?
Yes, that is the point. Sign in, edit, publish. Changes are live in seconds, so the page can be updated for an event, a term or a road closure without waiting for anyone.
What does it cost, and how do we get access?
Signposted is priced per site, from £5,000, depending on the size of the site and what it needs. Tell us about your site and we will send a quote.
Want the plan drawn, an aerial of the ground, or the view from every block?
We draw seating plans from the architect's drawings or the ticketing map, fly the ground for an aerial base map, and photograph concourses, boxes and the view from every block in 360. Tell us about the ground and we will quote.