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Signposted™, by 360 Virtual Tours

A visitor map and guide for your site, that your own team keeps current

Sign in, pick a template, drop your buildings, entrances and car parks on the map, the satellite view or your own floorplan or seating plan, add a few words and photos, and publish. Visitors scan a QR code or tap a link, say who they are, and get a welcome, a to-do list and turn-by-turn directions to the right door on their phone, step-free if they need it. It is digital wayfinding without the wayfinding consultancy: no app, no signage project, no developer. Your branding comes straight from your website, enquiries land in your own CRM, and your 360 tours slot in if you have them.

  • Live in days, no app to install
  • Map, satellite view or your own floorplan
  • Audiences, trails, events, 360 tours and enquiries into your CRM
Hero platformVisitor emergencyHero builder plan
What’s included

What a Signposted page does

One page that answers the questions reception answers all day, and does the admissions jobs a £20,000-a-year platform charges for.

Map, satellite view or your own floorplan

Buildings, entrances, car parks, drop-off points and accessible routes on a map or satellite view, with a walking route to every door from the car park or from wherever the visitor is standing. Or upload your own floorplan, seating plan or illustrated guide map and drop the pins on that: it pans and zooms like the map.

"I am a…" audiences

A prospective parent, a new starter, a visiting team or a contractor each get their own welcome, a to-do list they tick off on their phone, and only the places that matter to them. Link straight to an audience from a letter or an email.

Guided trails

Ordered routes with a stop-by-stop guide on the map: the open-day tour, the step-free way in, the heritage walk. Visitors follow it at their own pace.

Live status, alerts and an emergency mode

How busy every bar, kiosk, gate or toilet block is right now, set by staff with a code or by your EPOS and sensors through the API, with a quieter one nearby suggested when somewhere is busy, and a pattern the page learns event by event. Notices and scheduled alerts reach every phone that opted in, and one switch turns the map into an exit guide.

Routes, "you are here" signs and Ask

Draw the walkways on your plan and every place gets a turn-by-turn route from where the visitor stands, read aloud on request. A printable sign with a QR code for every entrance sets the position on a scan. An Ask box answers "nearest quiet cafe" in plain English, and a meet-up code lets a group see each other on the plan.

Open days, events and people

Events in date order with booking links, dropping off the page when they have passed. Admissions staff and pupil ambassadors with a photo, a line and a chat or email link.

Enquiries into your own CRM

A built-in enquiry form that emails you, keeps a list you can export, and pushes each enquiry to a webhook. Or paste the form from your CRM: Admissions+, OpenApply, iSAMS, HubSpot, Salesforce, Dynamics, Finalsite, Gecko and Slate are all covered.

Brand, media, 360 tours and QR codes

Logo, colours and fonts pulled from your website. YouTube, TikTok and Instagram posts, Google Analytics, and a QR code for signs, letters and lanyards. Attach a 360 Studio or Matterport tour to any building: its pin gets a 360 badge and visitors look inside without leaving the page.

Offline, kiosk mode and insights

The page, the plan and the places are stored on the phone the first time it opens, so it works with no signal. A touchscreen in reception runs the same page in kiosk mode. The Insights tab shows what is busiest when and what visitors searched for and could not find.

See it working

See it working

Two fictional sites show what a finished page looks like: Ridgeway College, a school on a satellite map, and Avon Arena, a 40,000-seat stadium on its own uploaded seating plan. Open either on your phone.

Open the school demoOpen the stadium demoNo sign-in needed. The enquiry forms on the demos do not send.

The map

A real map, a satellite view, or your own plan

Every building, entrance, car park and route as a pin or a shaded area, with walking directions to the right door. Or upload a floorplan, a seating plan or an illustrated guide map and pin that instead: it pans and zooms like the map.

  • Turn-by-turn directions from the car park, a "you are here" sign or wherever the visitor is standing
  • Filter by category, search by name, ask a question, deep-link to any place
  • Stadium seating plans, hospital site plans, hand-drawn visitor maps
Audiences and trails

Visitors say who they are and get their own page

A prospective parent, a new starter, an away supporter or a contractor each get a welcome, a to-do list they tick off on their phone, and only the places that matter to them. Guided trails walk them round stop by stop.

  • Link straight to an audience from a letter, an email or a ticket
  • Ordered trails with a dashed route and a Next button
  • To-do ticks remembered on the visitor's phone
360 tours

Look inside without leaving the page

Attach a 360 Studio or Matterport tour to any building. Its pin gets a 360 badge and the card gets a Look inside button, so visitors can see the chapel, the lab or the ward before they arrive.

  • Works with tours you already have, or ones we photograph for you
  • Photos, opening hours, video and links on every place
Enquiries and the builder

Enquiries into your own CRM, and a page your team keeps current

A built-in enquiry form that emails you, keeps an exportable list and pushes each enquiry to your CRM by webhook, with presets for the admissions and marketing systems schools use. Events, people, branding and publishing are all edited in the same builder.

  • iSAMS, Admissions+, OpenApply, HubSpot, Salesforce, Dynamics and more
  • Branding pulled from your website; a QR code at print size
  • Edit on a phone and publish in seconds
How it works

From first sign-in to live page

No developer, no app, no project plan. Change anything and publish again whenever you like.

  1. 1

    Pick a template

    School, hospital, attraction, business park, holiday park or event. Each comes with the right categories, sample places and audiences.

  2. 2

    Place your buildings

    Drop pins on the map or satellite view, or upload your own floorplan or seating plan and pin that instead. Draw the car park and the playing fields, tick the entrances visitors arrive at.

  3. 3

    Add the words and pictures

    Audiences, trails, open days, people, videos and your enquiry form. Enter your web address and the branding is done for you.

  4. 4

    Publish and print the QR code

    Live at visit.360virtualtours.co.uk/your-name in seconds. Put the QR code on signs, letters and lanyards, or embed the page on your website.

FAQs

Frequently asked questions

Can’t find the answer you’re looking for? Just get in touch, or even better, book a video consultation.

How much does Signposted cost, and how do we get access?

Signposted is priced per site, from £5,000. The price depends on the site: its size, how many buildings and routes it has, whether we draw your plan and photograph the route, and whether it connects to live data or your CRM. Tell us about your site and we will send a quote. For comparison, the established campus-engagement platforms start around £20,000 a year plus modules for lead capture and events.

Which school CRMs and admissions systems does it work with?

Any system that gives you a form embed or a webhook. Presets with instructions are included for iSAMS, Admissions+ (Applicaa), OpenApply, SchoolBase, Arbor, Bromcom, SIMS, Finalsite, HubSpot, Salesforce Education Cloud, Microsoft Dynamics 365, Gecko, Slate and Unibuddy, plus Zapier, Make and Power Automate. Every enquiry is also emailed to you and can be exported as a CSV.

How is this different from a campus engagement platform?

The jobs overlap: audience personalisation, guided tours, open-day booking, ambassadors, lead capture and your own branding. Signposted is built around a real map of your site with directions to every door, is set up and kept current by your own team rather than through a managed project, and costs a fraction of the price. If you need a full virtual-tour production with 360 photography, that is what we have done since 2008 and it embeds straight into the page.

Do visitors need an app?

No. The page opens in any phone browser from a QR code or link, with no download or sign-up. To-do list ticks are remembered on the visitor's phone.

Can we use our own website domain?

Pages live at visit.360virtualtours.co.uk/your-name. You can embed the page on your own site with one line of code, and custom domains are on the roadmap.

Does it work with our existing 360 tour?

Yes. Any 360 Studio or Matterport tour embeds on the page and can be attached to individual buildings: the pin gets a 360 badge and visitors open the tour from the place's card without leaving the page. We can photograph one if you do not have one yet.

Can it show how busy places are?

Yes. Live status marks any place quiet, steady, busy or closed, set by staff from a link with a six-digit code, from the builder, or automatically by your EPOS, footfall sensors or Wi-Fi analytics through an API key. Visitors see it on the pin and the card, a busy place suggests a quieter one nearby, statuses clear themselves after the time you set, and the page learns the pattern so after a few events it predicts "usually busy at half time" on its own. It works without any of that too: typical busyness per phase (before kick-off, half time, lunchtime) is shown as "usually". See the stadiums and arenas page for the full picture.

Can it send alerts, and what happens in an emergency?

Visitors tap a bell on the map to opt in to web push alerts; from then on notices, scheduled notices and emergency instructions arrive as normal phone notifications even with the page closed, with no app and no phone numbers held. The emergency switch in the builder or on the staff link turns the map red, keeps only the exits and first aid lit, routes every phone to its nearest exit and pushes your wording to everyone who opted in. It supports your existing plan rather than replacing the PA, the stewards or the signage.

Does it work for exhibitions and trade shows?

Yes: Signposted Expo is the show version. The hall plan becomes the map, every stand carries the exhibitor, their product categories, an offer and a "send my details" button that emails the lead to the exhibitor with you in copy, and each exhibitor keeps their own entry current through a private link. See the exhibitions and trade shows page and the Westbury demo.

Can we use our own floorplan, seating plan or guide map instead of a map?

Yes. Upload a JPG or PNG of your plan in the builder and it becomes the map: visitors pinch to zoom and pan around it, pins and trails sit on it exactly as they do on the real map, and you can swap back to the map or satellite view at any time. It suits stadiums and arenas, exhibition halls, hospitals with a site plan, illustrated attraction maps and anything indoors.

Want us to set it up for you?

Send us your site plan and website and we will build the first version, photograph anything that is missing and hand it over ready to publish.

No obligation. No travel charges anywhere in mainland UK.

Why choose us