How Much Does a 360 Virtual Tour Cost in the UK? (2026 Price Guide)
What a 360 virtual tour costs in the UK in 2026: Matterport 3D scans and Google Street View tours from £350, bespoke 360 tours from £700 with no yearly fee and an optional CMS, what moves the price, the ongoing costs each format carries, and how to get a quote that will not change.
Quick answer. In the UK a professionally made 360 virtual tour costs from £350 for a Matterport 3D scan or a Google Street View tour of a small premises, and from £700 for a bespoke 360 tour with its own design. Price rises with the size of the space and the number of areas you want captured. Matterport adds £60 a year per scan for hosting; Google hosts Street View tours for nothing; a bespoke tour has no ongoing cost at all. Large sites and multi-site programmes are quoted individually. Those are our own prices, published on our pricing page, and they have been the same since well before this guide was written. All prices on this page exclude VAT.
The three formats and what they cost
| Format | Starting price | Priced on | Ongoing cost | Best for |
|---|---|---|---|---|
| Google Street View tour | From £350 per location | Size of the premises | None; Google hosts it | Being found on Google Maps: shops, clinics, restaurants, venues |
| Matterport 3D tour | From £350 per scan | Floor area | £60 a year per scan | Property, show homes, offices, anything that needs measurements and a dollhouse view |
| Bespoke 360 tour | From £700; most £700 to £5,000 | Number of areas and the design | None | Schools, attractions, hospitals, factories: branded, accessible, built to last |
What moves the price
Size. A Matterport scan is priced on floor area because the camera has to be moved every few metres; a bespoke tour on the number of areas because each one is photographed, edited and designed. A four-bedroom house, a café or a dental practice sits at the starting price. A school with twenty buildings, a hotel with sixty rooms or a factory the length of a street does not, and we will say so before the visit.
What you want it to do. A tour that exists to appear on Google Maps needs nothing beyond the capture. A tour that has to carry a school's admissions journey, a hospital's wayfinding or a factory's induction needs branding, navigation, hotspots with photographs and documents, embedded video, floor plans and an interface that passes an accessibility audit. That design time is where a bespoke tour's price goes, and why it is worth it on the sites that need it; see how much a bespoke virtual tour costs for the detail.
Add-ons. Still photography from the same visit from £150, floor plans and BIM files from a Matterport scan, drone and aerial work, 360 video and bespoke tours quoted on the plan.
Time of year and access. A site that can only be photographed empty, at dawn or in the holidays, is quoted for that. Nothing else about the calendar moves the price.
The costs people forget
Hosting and licences are the ones that catch people out, so here they are in one place. Matterport: £60 a year per scan, quoted up front, and the tour goes if you stop paying. Bespoke 360: nothing, and if you add the optional CMS your team can still edit it. Bespoke 360 and Google Street View: nothing. The other forgotten cost is the one in your own diary: a DIY tour made with a rented camera and a free app is not free once you count the day it takes and the result; how to create a 360 virtual tour is honest about where DIY works.
Typical quotes
A high-street shop on Google Street View: the £350 starting price. A show home as a Matterport scan with stills: from £500. A primary school as a bespoke 360 tour with eight areas, branding and an accessible interface: a four-figure sum, quoted on the plan. A senior school campus with twenty-five buildings, drone views and an admissions journey: quoted on a site visit. A chain of thirty care homes: a programme price per home, with the brand design done once.
How to get a price that will not change
Send us the address, a floor plan or a site plan if you have one, what the tour is for and roughly how many areas you want in it. We come back with a written quote that includes everything above, and it does not change unless the brief does. There is no obligation, no travel charge in mainland UK, and every bespoke tour is quoted on the plan, with a clear price before you commit.
Questions people ask
Is there a cheaper option than £350?
Not from a professional with insurance, a DBS check and a proper camera, and the free DIY routes cost you a day and produce a tour that looks like it. For a single room or a very small shop we will say so and quote accordingly, but £350 is the realistic floor for a tour someone will put their name to.
Why is a bespoke tour twice the price of a Matterport scan?
A Matterport scan is captured and processed by the camera and the cloud; our time is the visit. A bespoke tour is photographed scene by scene, then designed: branding, navigation, hotspots, floor plans, embedded video and documents, accessibility to WCAG 2.2 AA. That is days of work, not hours, and there is no yearly fee afterwards.
Do you charge for travel?
No. There are no travel charges anywhere in mainland UK, from Dundee to Dulverton. Islands and overseas are quoted.
Are there hidden costs?
Matterport charges £60 a year per scan for hosting on its platform. A bespoke 360 tour from us has no ongoing cost at all: the optional CMS your team edits it with carries no licence and no yearly fee. Bespoke 360 tours and Google Street View tours have no ongoing cost. Every quote states all of it before anything is booked.
More on costs & timescales
Ready to talk about a tour?
Bespoke 360, Matterport 3D or Google Street View: tell us about the space and we will recommend the right format and give you a clear price.
