How Much Does a 360 Virtual Tour Cost in the UK? (2026 Price Guide)
Here is a typical UK price guide based on the size of the space being captured:
360 Virtual Tours · Updated 2026Quick answer: In the UK, a 360 virtual tour typically costs from £350 for a small space, increasing with the size and complexity of the property. Google Street View tours are a one-off cost with free hosting, while Matterport 3D tours add a small monthly subscription. Large venues and bespoke projects are quoted individually.
How much does a 360 virtual tour cost in 2026?
Here is a typical UK price guide based on the size of the space being captured:
| Property size | Typical price |
|---|---|
| Small (shop, cafe, salon – up to ~185m²) | From around £250–£400 |
| Medium (restaurant, showroom, small school) | Around £400–£700 |
| Large (hotel, care home, large venue) | £700+ (quoted individually) |
| Bespoke or multi-site projects | Tailored quote |
These are guide prices only. For an exact figure, see our virtual tour pricing page or request a quote below.
What affects the cost of a virtual tour?
Several factors influence the final price of your tour:
- Size of the space – more square metres means more 360° scan points and more time on site.
- Type of tour – a Matterport 3D tour, a Google Street View tour, or a fully bespoke branded experience.
- Add-ons – drone and aerial shots, floor plans, custom branding, information hotspots or video.
- Location – travel time to your site can affect the quote.
Matterport vs Google Street View: which costs more?
Both formats start from a similar capture cost. The key difference is ongoing fees. A Google Street View tour is a one-off – Google hosts it free forever and it appears on Google Maps and Search. A Matterport tour adds a small monthly subscription to keep the 3D model live. We compare the two in detail in our guide to Matterport vs Google Street View.
Are there any ongoing costs?
Google Street View tours have no ongoing costs once published. Matterport tours involve a modest monthly hosting subscription, typically from around £10 per month depending on the plan. Bespoke tours hosted on our own platform are quoted with hosting included, so you know exactly what you will pay.
Is a 360 virtual tour worth the cost?
For most businesses, yes. Visitors tend to spend far longer on pages that feature a virtual tour, and tours build trust by letting customers explore before they commit – whether that means booking a hotel, choosing a care home or viewing a property. A one-off tour keeps working for you around the clock, making it one of the most cost-effective marketing assets you can own.
Get a tailored quote
Every space is different, so the best way to find out what your tour will cost is simply to ask. Contact our team for a free, no-obligation quote and we will recommend the right format and price for your goals.
Related guides
- What are virtual tour services?
- What is a 360 virtual tour?
- How to choose a virtual tour company
- Matterport vs Google Street View virtual tours
Frequently Asked Questions
How much does a 360 virtual tour cost in the UK?
Smaller spaces typically start from £350, with larger or multi-room properties costing more. The final price depends on size, the format (Matterport, Google Street View or bespoke) and any extras like floor plans or drone shots.
Why do virtual tour prices vary so much?
Price depends on the size of the space, the number of scan or panorama points, the format chosen, and add-ons such as branding, hotspots, floor plans and aerial imagery. A larger or more detailed tour simply takes more time to capture and produce.
Are there any ongoing costs?
Google Street View tours are hosted free by Google with no recurring fee. Matterport tours sit on the Matterport platform, which carries a small monthly hosting subscription to keep the 3D model live.
Is a virtual tour worth the cost?
For most businesses, yes. Tours keep visitors engaged for longer, build trust and reduce wasted enquiries, and they keep working 24/7 long after the one-off capture cost.
Do you offer fixed quotes?
Yes. We provide a clear, upfront quote based on your space and goals, so there are no surprises. You can see typical pricing on our pricing page or request a tailored quote.
Does the price include publishing to Google?
Publishing a Google Street View tour to your Google Business Profile can be included so it appears on Maps and Search. We will confirm exactly what is included in your quote.
Related articles
Virtual Tour Statistics 2026: The Facts and Figures That Actually Have Sources
How to Add a Virtual Tour to Your Google Business Profile (and What It Does for You)
Virtual Tour Use Cases Beyond Marketing: Training, Onboarding, Audits, Kiosks and Accessibility
Ready to talk about a tour?
Bespoke 360, Matterport 3D or Google Street View: tell us about the space and we will recommend the right format and give you a clear price.