Everything a Signposted page does
One page, built by you, that answers the questions reception answers all day and does the engagement jobs the expensive platforms charge for. Here is the full list, with what each part is for.
- Seven templates, a live layer, fourteen sections
- Step-free routing and read-aloud directions
- Accessible, cookie-free visitor pages
The map
The part every visitor uses.
Pins, categories and areas
Buildings, entrances, parking, food, sport, accommodation, accessible routes and your own categories, each with a colour and an icon, filterable in one tap. Draw the playing fields, the car park or the arena as a shaded area with a name and a description.
Map, satellite or your own plan
OpenStreetMap vector tiles or satellite imagery, with the start view you choose; visitors switch between them. Or upload a floorplan, a seating plan or an illustrated guide map (JPG or PNG) and it becomes the map, with pinch-to-zoom, pins and trails on top.
Directions to every door
On the real map each place gets a walking route from the visitor's location or from the entrance you mark, opened in Google Maps. On your own plan, draw the walkways once and every place gets a turn-by-turn route along them from wherever the visitor stands, with the distance and time, read aloud on request; give the plan a width in metres, or two reference points on the real map, and the distances are real and GPS works on the plan too.
Accessible wayfinding
Mark the walkways that have steps and visitors who switch on Avoid steps get step-free routes. Accessible parking, entrances, lifts, toilets and Changing Places are filterable places, directions can be read aloud, and the page works with a screen reader. See the accessible wayfinding page for the full picture.
"You are here"
Visitors pick the entrance they came in by from a list, tap the plan, use their phone's location, scan a "you are here" code, or arrive from your Wi-Fi sign-on page with the position set. The Signs tab prints a sign with its own QR code for every entrance, pillar and lift lobby, in your colours.
Search and deep links
Visitors search by name or category. Every place has its own link, so a letter or an email can open the page on exactly the right building.
Photos, hours, video and 360
Each place carries photos, opening hours, a YouTube video, an extra link, what3words and an optional 360 Studio or Matterport tour. Places with a tour get a 360 badge on their pin and a "Look inside" button that opens the tour in the card.
Live status that learns
Any place can be quiet, steady, busy or closed right now, set by staff from a link with a six-digit code, from the builder, or by your EPOS and sensors through an API key. A busy place suggests a quieter one nearby, statuses expire on their own, and every status feeds a tally so after a few events the page predicts the pattern by phase and by hour of the week.
Notices, offers, alerts and the emergency switch
A notice over the map, scheduled notices for the things you know are coming, time-limited offers on the quiet outlets, an optional sponsor line, and a bell that lets visitors opt in to push alerts with no app. The emergency switch turns the map into an exit guide with your wording and routes every phone to its nearest exit.
The map, and the layer on top of it
Your own plan or the real map, a look inside with 360, and the jobs an open day, a match day or a hospital visit needs beyond the map.
Open the school demoOpen the stadium demoRidgeway College uses every section on a satellite map; Avon Arena runs on its own seating plan.
Real map, satellite view or your own plan
Pins with categories, shaded areas, directions to every door, search and deep links. Or upload a floorplan, a seating plan or an illustrated guide map and it becomes the map, with pinch-to-zoom, pins and trails on top.
- OpenStreetMap vector tiles and Esri satellite imagery, no map fees
- Plans: JPG or PNG, replace any time and the pins stay put
The engagement layer
"I am a…" audiences with a welcome, a to-do list and only the places that matter, deep-linkable with ?for=. Guided trails with ordered stops, a dashed route and a Next button in each stop's card.
- To-do ticks and the chosen audience remembered on the phone
- Events in date order with booking links; people with a photo, a role and a chat link
A 360 badge on the pin, Look inside on the card
Any place can carry a 360 Studio or Matterport tour, which opens inside the card. Every place also carries photos, opening hours, a YouTube video, an extra link and what3words.
- TikTok, Instagram and YouTube posts on the page too
Enquiries into your CRM, branding from your website
A built-in form that stores every enquiry, emails you, pushes JSON to a webhook and exports as CSV, with fifteen CRM presets. Enter your web address and the builder pulls your logo, colours and fonts.
- QR code at print size, embed code, deep links to any place or audience
- Google Analytics 4 events: visits, place opens, trail starts, audience picks, enquiries
Enquiries, brand, publishing and measurement
The rest of what the builder does.
- 1
Enquiries
A built-in form (name, email, phone, "I am a…", message, consent) that stores every enquiry, emails you with the sender as reply-to, pushes JSON to a webhook and exports as CSV. Or paste your own CRM form embed. Presets for iSAMS, Admissions+, OpenApply, SchoolBase, Arbor, Bromcom, SIMS, Finalsite, HubSpot, Salesforce, Dynamics 365, Gecko, Slate, Unibuddy, and Zapier, Make and Power Automate.
- 2
Brand and media
Logo, colours and fonts from your website, any Google Font, a favicon, YouTube video, TikTok and Instagram posts, social links, and a 360 Studio or Matterport tour on the page.
- 3
Publishing
Live at visit.360virtualtours.co.uk/your-name in seconds. A QR code at print size, an embed code for your own website, deep links to any place or audience, and a page you can update from a phone.
- 4
Measurement
Add your Google Analytics 4 ID and the page sends visits, place opens, trail starts, audience picks and enquiries as events to your own property. The Insights tab in the builder shows what the live layer has learned and what visitors searched for and could not find.
- 5
Offline and kiosk
The page, the plan and the places are stored on the phone the first time it opens, so the map still works with no signal. Add ?kiosk=1 to the address for a touchscreen in reception that resets itself when nobody is using it.
Built for places people visit
Each with the right categories, sample places, audiences and wording.
Frequently asked questions
Can’t find the answer you’re looking for? Just get in touch, or even better, book a video consultation.
Where do the maps come from?
Vector map tiles from OpenFreeMap (OpenStreetMap data) and satellite imagery from Esri. No Google Maps API key is needed, and there are no map fees. Directions open in Google Maps.
Is the visitor page accessible?
It is built with accessibility first: keyboard and screen-reader navigation, large tap targets, high contrast, no information carried by colour alone, the places list as a text equivalent of the map, directions read aloud and an Avoid steps switch for step-free routes. We are working through a WCAG 2.2 AA audit. The accessible wayfinding page (/signposted/accessible-wayfinding/) has the detail.
What about privacy and cookies?
The visitor page sets no tracking cookies. To-do ticks, the chosen audience and a meet-up name are kept in the visitor's own browser storage. Push alerts hold only an anonymous browser subscription, never a phone number or email, and meet-up positions are deleted within hours. Google Analytics is only loaded if you add your own ID.
Does the live layer need a stadium to be useful?
No. A hospital can mark the outpatients queue, a school open day can mark the busy tour start, an attraction can mark the cafe and the ride queues, and a business park can mark the car parks. The staff link and the learning work the same at any size.
Do visitors need an app?
No. The page opens in any phone browser from a QR code or a link, with no download or sign-up. To-do list ticks are remembered on the visitor's phone.
Can we change it ourselves?
Yes, that is the point. Sign in, edit, publish. Changes are live in seconds, so the page can be updated for an event, a term or a road closure without waiting for anyone.
What does it cost, and how do we get access?
Signposted is priced per site, from £5,000, depending on the size of the site and what it needs. Tell us about your site and we will send a quote.
Missing something you need?
We are building Signposted with the people who use it. Tell us what your site needs.