Property Video Tour vs 360 Virtual Tour: Which One Sells?
A property video tour and a 360 virtual tour do different jobs: the video sets the mood and travels on social media, the 360 tour lets a buyer check every room at their own pace. What each costs, where each works, what interactive 360 video adds, and which to choose for an instruction.
Agents ask which is better, a video tour or a 360 virtual tour, and the answer is that they are not competing. A video tour is a film: it has a beginning, a pace and a mood, and it travels well on social media and in an email. A 360 virtual tour is a place: the viewer goes where they like, for as long as they like, and checks what they want to check. Buyers use the first to fall for a property and the second to decide about it.
What a video tour does
A walk-through film, usually a minute or two, cut to music or voiced by the agent. It shows the flow of a house, the light and the garden better than anything else, and it is the format Instagram, Facebook and the portals' own feeds reward. It cannot be paused to look at a socket, it shows what the editor chose, and it dates the moment the furniture changes. Our photography and video work covers it; virtual tours vs traditional photography covers the stills side of the same question.
What a 360 tour does
A Matterport scan or a bespoke 360 tour lets the buyer stand in each room and turn round. It answers the questions a viewing answers: how big, how light, what is next door. It does not set a mood, it does not move, and it rewards a buyer who is already interested. From £350 for a scan, with the floor plan from the same visit.
Interactive 360 video
The format between the two: a moving 360 recording in which the viewer looks where they like while it plays. It suits a journey more than a room, which is why we use it for large sites, grounds and approaches rather than for a three-bedroom semi; the interactive 360 video page shows it working.
Which to choose
For most instructions: a 360 tour on the listing and a short video for social, shot on the same visit if the fee allows. For a development or a flagship: both, with drone, and a bespoke tour carrying the branding. For a lettings portfolio: the 360 tour, because it answers "will my sofa fit" without a viewing. Virtual tours for estate agents goes through the portal side, and our price guide the costs. To talk through an instruction, ask for a quote.
Questions people ask
Can we have both?
Yes, and on the premium instructions that is what works: the video for the feed and the first impression, the 360 tour for the buyer who wants to check the kitchen. We shoot both on the same visit.
What is an interactive 360 video?
A moving 360 recording, walked or flown through a space, in which the viewer can look in any direction while it plays. It combines the pace of video with the freedom of a 360 tour and suits large sites and journeys; see our interactive 360 video page.
Which is better for the portals?
The portals accept both as links. For the listing page itself a 360 tour is used more, because buyers explore at their own pace; the video earns its keep on social media and in emails.
Ready to talk about a tour?
Bespoke 360, Matterport 3D or Google Street View: tell us about the space and we will recommend the right format and give you a clear price.