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Case study · Transport & logistics · Bespoke 360 tour

DP World London Gateway Logistics Park CGI Virtual Tour

A CGI aerial 360 that shows a 9.25 million sq ft logistics park as it will be, not as it is: real drone aerial, unbuilt warehouses added in CGI, and every available plot, occupier and ground-level view on one map.

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DP World London Gateway Logistics Park, next to DP World’s deep-sea port and rail terminal on the Thames, is described as the largest logistics development opportunity in Western Europe: 9.25 million sq ft, with build-to-suit units from 100,000 to 1.6 million sq ft. DP World has been a client of ours since 2016, and we have photographed more than 60 scenes for them at London Gateway and Southampton.

The problem with marketing a park like this is that much of it has not been built yet. A plot is a flat field until someone signs for it, and a photograph of a field does not sell a 577,000 sq ft warehouse. So we built the tour around a CGI aerial 360: a real view of the site from our drone, with the buildings that did not yet exist added in CGI.

CGI-enhanced aerial 360 of London Gateway Logistics Park, with warehouses that had not yet been built
The aerial 360, with unbuilt warehouses, roads and landscaping added in CGI.

A real aerial, with the future park added in CGI

We flew our drone over the park at 400 ft and captured a full aerial 360. Using that real scene as the base, CGI warehouses, roads and landscaping were added to show how the park will look when it is fully occupied, working with DP World and its design company, Tassell Design. The port, the river, the Thames estuary and the buildings already standing are all real, so the CGI sits in the actual landscape, at the right scale, from every direction. Visitors can turn round and look at any plot from 400 ft, not just the angle an architect chose for a render.

Aerial 360 looking towards DP World London Gateway port with CGI warehouses in the foreground
Looking towards the deep-sea port: real port and river, CGI warehouses in front.

The park map

The tour has now been rebuilt with a new interface designed around DP World’s brand. It opens with the park’s headline figures, then drops into the aerial 360 as a live map. Navy LG labels mark the available plots with their size in square feet, client logos mark who is already there, and round 360 markers lead down to ground level. A list beside the map filters 30 places by available units, occupiers, facilities and 360° views, with a search box for names.

The park map with plot labels, occupier logos and the filterable list
The park map: 10 available units, 12 occupiers and the ground-level views.

Every available plot

Choosing a plot turns the view to it and opens a card with its size in square feet and square metres, a short description, and the points that matter to an occupier: the deep-sea port and rail terminal on site, the Thames Freeport, BREEAM Outstanding and EPC A on new builds. Because the plots are CGI, each one can be shown at the size DP World is offering, and a “See a completed unit” button goes straight to ground-level 360s of a finished building, so agents can show what the plot becomes.

An available CGI plot open in the park map, with its size and features
LG577: a 577,489 sq ft build-to-suit plot, shown in CGI.

Who is already there

Twelve occupiers, from Lidl and DHL Supply Chain to UPS and CEVA Logistics, are marked with their logos. Each has a card explaining what they do on the park, and where we photographed their building there is a link to see it in 360.

The Lidl occupier card with a link to a ground-level 360
Lidl, with a link to its building at ground level.

Down to ground level

Eight ground-level 360s, from the estate road and park avenue to a completed unit’s service yard, warehouse floor and offices, show what it is like to stand on the park and inside a finished building. Each has a short description and a button back to the park map.

A ground-level 360 of a completed unit service yard with loading doors
The service yard of a completed unit.

About the park, settings and help

“About” sets out the park’s figures and what is built in. The menu has a short set of settings: hide the map labels for a clear view, reduce motion, larger text, and move your phone to look around. There is a link to copy the current view, a full screen button and a four-step guide. Availability and occupier information is dated so visitors know when it applies.

About the Logistics Park panel with headline figures and features
About the Logistics Park.

Designed for a phone as well

On a phone the header keeps the DP World logo with buttons for the map, the 360 views and the menu. The list of plots and occupiers slides up from the bottom of the screen, and plot and occupier cards rise over the aerial view.

Four mobile views of the London Gateway Logistics Park virtual tour
On a phone: the welcome screen, the park map, an available plot and an occupier.

Selling space that does not exist yet

For developers, landowners and their agents, a CGI aerial 360 shows a scheme in its real setting long before construction starts, and keeps working as the site fills up: built plots can be updated, new occupiers added and ground-level 360s dropped in as buildings complete. If you have a development to market, take a look at our CGI virtual tours or get in touch for a quote.

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