It was my job to find a new and innovative way to tell the story of our projects and thanks to Matthew and our new 360 Videos, I’d say we have raised the bar to an entirely new level – I’m thrilled to see the idea come to life so well. We needed a way for our clients and colleagues to feel like they can visit a project location themselves, albeit remotely, to immerse in the sights, sounds, and story of the project. After researching a few different video storytelling options, none of which felt original or exciting, we came across 360 Video and felt it was the perfect way to replicate a project site visit for clients. We met with a few different 360 Video providers before deciding to work with Matthew and his team and we are so glad we chose him; it has been a great experience.
Climate Impact Partners works to reduce the effects of climate change by funding and developing projects all over the world. They do this by selling carbon credits to organisations who can then offset their own carbon footprints whilst helping to fund local initiatives in such places as Kenya, Guatemala and Bangladesh. These range in type from water filtration to solar panels.
Climate Impact Partners came to us wanting to provide a unique way to show both current and future clients the work that goes on around the world. Rather than regular imagery and standard video, they wanted a solution to really capture the environments, placing the viewer inside each project to get an almost first hand look at the issues in question and how the projects help to combat these.
Below, Tucker Marsano from Climate Impact Partners explains why they felt 360 video was the perfect option:
Our company works with nature restoration and green tech projects all around the world, mostly in remote locations like rural Guatemala, Kenya, and Bangladesh. We needed a way for our clients and colleagues to feel like they can visit a project location themselves, albeit remotely, to immerse in the sights, sounds, and story of the project. After researching a few different video storytelling options, none of which felt original or exciting, we came across 360 Video and felt it was the perfect way to replicate a project site visit for clients.
The very first stage in any shoot involves planning and preparation. We worked with Tucker to help build a plan for the shoot whilst ensuring all project goals could be met within the timescales outlined. We set aside a total of 4 days for shooting whilst on location in Guatemala, and with that, preparation of the equipment needed for the shoot began. Our 8K 360 video camera played an obviously important part, but it was also important to ensure all batteries, leads and supporting equipment could be transported across the world securely. To ensure excellent sound quality, we also utilised our 360 audio recorder to record 4 channel sound separately, vital to capturing the atmosphere at each location.
The rubber tree plantation was an incredible location to shoot within, the sights and sounds really helped with the immersive feeling that 360 video allows. We captured around 2 minutes of 360 footage and 360 sound within each scene location which was eventually condensed to around 45 seconds for each segment within the final video.
Tucker, who was with us throughout the experience, explains how the shooting went:
The 360 Video shoot went exactly to plan, and we captured every shot we had in mind. Matthew was excellent on site, entirely focused on recording the best 360 shots, but also flexible if we needed to rethink anything once on site. Ahead of the trip, Matthew helped us plan the important logistics and timing schedules, as well as prepare for the things we had not even considered as obstacles such as filming in rain and local drone laws. Matthew is also genuinely interested in learning about the projects we visit which makes it more enjoyable and leads to better content. This was our first shoot together, sort of a test run, and it went so well we have already since filmed two other locations and are planning more. We met with a few different 360 Video providers before deciding to work with Matthew and we are so glad we chose him; it has been a great experience.
When back in the UK work started immediately on the post processing of each 360 segment. Tucker was able to view each 360 video and choose his preferred timestamps for us to cut the video to the required length. We then perfected the ambient sounds on each clip and added in the narration, important in helping to tell the story of the project. Once completed, the video is encoded for use on video sites such as YouTube and Vimeo.
We’re delighted with the end result, by far a milestone in our 360 media careers. Below, Tucker explains how the video is being used to help spread the word of these all important climate projects:
So far, we have been using the 360 Videos at events to create a more interactive booth, sharing with clients who have supported the project in the past or considering it now, and as an employee engagement tool as well. Matthew’s editing work was quick and uploading the 360 Video to our company YouTube page was easy. It was my job to find a new and innovative way to tell the story of our projects and thanks to Matthew and 360 Videos, I’d say we have raised the bar to an entirely new level – I’m thrilled to see the idea come to life so well.
You can view the 360 video below, via YouTube or even better, using the YouTube app on your phone or tablets.