Virtual Tour of the Colgate ‘Keep Britain Smiling’ Exhibition.
Were were asked last week by KCA London to visit and shoot their fantastic new ‘Colgate – Keep Britain Smiling’ exhibition in Southampton’s WestQuay shopping centre. KCA and Colgate were keen to have an interactive online tool to promote the event, and what better way than a 360 virtual tour?!
We arrived on site bright and early to capture the various interactive booths, using the Colgate staff members to add an extra human element to the scenes. As a way of keeping the exhibition the most prominent feature in the tours we deliberately turned the surrounding area black and white, making the Colgate items ‘pop’ out at you. We also edited many of the high street store names out of the scene in order to keep the Colgate brand the only one you’ll see.